The COVID-19 Pivot

This is the 3rd major pivot since starting my business in January 2019.

• Read about Pivot 2 here.
• Read about Pivot 1 here.

It should come as no surprise that COVID-19 is the culprit this time.

The original plan was to launch the Habit Accountability Groups – a mastermind group for both entrepreneurs + professionals to accelerate their growth through changing behaviour, forming new habits, and breaking bad habits.

I’m still passionate about that but I’ve decided to shelve it for now as in-person gatherings are no longer an option. The mastermind experience really works best in-person and my experiment over the summer facilitating a virtual group simply didn’t cut it.

So what now?

Given that COVID-19 has drastically impacted the small business community + the recent influx of new startups created by those who were laid off. I’ve decided to focus on what I already do best – startup consulting.

Specifically, I’ll aim to support businesses in the areas that matter the most:

• Increase Revenue
• Decrease Cost

And this will be facilitated through my expertise in Revenue + Process Optimization.

What does Revenue Optimization cover?

• Reducing sales cycle.
• Optimizing pricing.
• Conversion Rate Optimization (CRO).
• Consolidating costs.
• Creating a sales playbook and training salepeople.

What about Process Optimization?

I will be partnering with Natalya and her team at Nordland Consulting to support organizations with process mapping and workflow automation.

• Nordland specializes in Process Mapping and Workflow Improvement.
• I’ll bring my expertise on Tools & Automation + Operations.

With that, I aim to help Startups break through these trying times and scale by maximizing their profits and eliminating their waste/redundancies.

Know someone I can help? Feel free to connect them with me at chin@classynarwhal.com.