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Reflections: What I’ve learned about starting my own business

I left my full-time job back in January 2020, right before the height of the COVID-19 pandemic. Much has changed in how we do business and I’ve had to also drastically pivot my business a few times to adapt to a changing marketplace. So how have I been? Healthier than ever Having full freedom of …

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2020 Year-end Financial Review

It’s been a full 12-months since I left my job and worked on ClassyNarwhal FT. I’m sure you’re all interested in learning about how that’s played out and what I’ve learned from it. Revenue: $22,022.33 Expenses: $4,169.07 Net profit: $17,853.26 EI benefits claimed: $17,293.00 *Update: CPP, EI, and Taxes paid (in 2021 for this year): …

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Advisory Email – November 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 It’s been an inspiring month. I was Invited by TechYukon and Yukonstruct to design and co-facilitate Design Jam Local (DJL) 2020, a 24-hour virtual ideation challenge to spur collaboration and surface solutions that would benefit the …

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Design Jam Local – A Yukon Ideation Challenge

John Glynn-Morris and I had the privilege of co-facilitating this year’s Design Jam Local (DJL) organized by TechYukon and Yukonstruct. This post is a detailed breakdown of the event and includes a summary of the ideas that were pitched during the challenge. What is and Why Design Jam Local? DJL is an annual ideation challenge …

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Advisory Email – October 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 Webinars 4 sessions, 28 attendees, 256 views on social Average attendance rate (attendance/registrations) = 30%. Current audience size = 1507 subscribers (-25%), manually unsubscribed more, better to have an engaged list than a big inactive one. …

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Cancelling the #DoGoodBusiness Challenge

2-days prior to the scheduled start of the #DoGoodBusiness Challenge , I’ve made the difficult decision to call off the event. Why? We did not get enough registrations to ensure that the competition would be an amazing experience to all participants. Why did registrations fall short? Many possible reasons, hard to pin down if there …

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Advisory Email – September 2020

CN UPDATES 🎉 Webinars 5 sessions, 80 attendees, 519 views on social Average attendance rate (attendance/registrations) = 115%. Current audience size = 2004 subscribers (-20.1%) I did a flush of folks who were inactive on my list. Will be testing ad marketing next month (this will be a controversial experiment, consultants/service providers benefit from spending more effort …

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Advisory Email – August 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 Webinars Hosted 6 sessions. 43 attendees, 1024 views on social. Average attendance rate (attendance/registrations) = 46.2%. Moving to experiment with some pre-recorded webinars for my most popular sessions. Current audience size = 2004 subscribers (-2%). LESSONS 🎓 The usual …

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Advisory Email – July 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 Webinars Hosted 3 sessions. 37 attendees, 584 views on social. Average attendance rate (attendance/registrations) = 46.25%. Current audience size = 2012 subscribers (-2%). LESSONS 🎓 People might be getting tired of online events. It’s getting harder to …

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