Don’t just try to improve conversion rates, you should also work on shortening the time it takes to convert a lead. IMO, if your sales cycle is >3 months, it’s too long. Even if you’re selling to traditional/highly regulated/bureaucratic organizations. So how can you shorten your cycle? Avoid Time-based Trials 14-day trial? Congratulations, your sales …
How to shorten your Sales Cycle with Usage-based Pricing Read More »
First introduce to me by my sales mentor Mike Winterfield, former President at Traction on Demand and now Active Impact Investor. “People make a decision to change when they realize that the cost of staying the same exceeds the cost of changing” Mike Winterfield, Founder @ Active Impact Investments Some key points to bear in …
Improve your Persuasion in Sales by understanding the Decision Threshold Read More »
Paid Viral Sticky Comes from Eric Ries’s book – The Lean Startup. They’re not mutually exclusive and could work together to help a business grow. However, some will work better than others for certain types of products/services. This article will dive into what to focus on depending on your business offering(s). Paid The paid engine …
Times are tough, but some of what’s happening in the markets right now was clearly foreshadowed as a looming COVID aftermath. Inflation Triggered by COVID Delayed demand on one side: People spent less during lockdown and delayed purchases. Demand is bouncing back now with things opening back up again. Supply chain squeeze on the other …
2022: Inflation, Recession, and The Great Resignation: What does it mean for you? Read More »
In the view of transparency, below is an excerpt from an advisory email I sent this month: *snip snip* Finally coming up for air since this happened. UPDATES 📖Rectxt A Vancouver-based recruitment software company started by 2 seasoned recruiters. Candidates respond 60x faster and read 98% of via text vs. emails. They improve the candidate communication …
In the view of transparency, below is an excerpt from an advisory email I sent this month: Hmmm…short and sweet this month + you won’t hear from me in Mar & Apr as I’ll be busy with baby Geralt (yes, The Witcher), moving to a new apartment, and hosting my in-laws who are in town. …
In the view of transparency, below is an excerpt from an advisory email I sent this month: UPDATES 📖Launching the Startup Fuckup PodcastListen to the preview episode explaining what it’s about and the concept of Survivorship Bias On Spotify On Apple Or by searching Startup Fuckup wherever you get your podcasts. Upcoming Workshops: Feb 8: Tech Startup …
A sage piece of wisdom from my mentor Keith Ippel that I continue to find myself applying on a regular basis: Be mindful of the lens with which your feedback or advice is coming from. Example 1: If you ask an investor “How much should I typically expect to dilute for my seed round?”, their …
What is the lens with which your feedback or advice is coming from? Read More »
Procrastination arises from the conflict between our desire to seek instant gratification vs. long term value. Here are Top-10 anti-procrastinating tips to get you started on whatever you know you should be working on. 1. Create artificial Deadlines for projects or goals that don’t have one You don’t need me to tell you that procrastination …
Top 10 Anti-procrastination tips to start your year Read More »
My dental hygienist was asking for advice for his friends who were thinking of starting their own practices so here it is. This will apply to any healthcare professional who’s out to establish their own practice. If you haven’t already read my post: How to leverage “Hidden Differentiation” to outperform your competitors, start there. The …
Conversion and business metrics for Dental or Healthcare Clinics to prioritize Read More »
