In the view of transparency, below is an excerpt from an advisory email I sent this month: Gosh it’s September already😲. Back to school = back to work, here’s a live webinar series to inspire you to take your business to the next level for the upcoming season. LIVE WEBINARS 📖*Multiple times + dates available, click …
Having gone through professional sales training, I can attest to the greasy sensation that customers get. It’s true, sales reps are often taught to guide a conversation through certain checkpoints in order to methodologically escalate the interaction into a conversion. More and more companies are starting to realize that these short-term gains come with massive …
A non-manipulative framework for selling – C.A.R.E. Read More »
Here are some examples of linear funnels: These type of funnels are only useful if you’re in a very well established space or selling a standardized product that hasn’t changed for a period of time because customers have already built up an expectation on the conversion flow/process and deviation from that expectation creates resistance. If …
Stop building linear funnels, your buyer’s journey isn’t a straight line. Read More »
Don’t just try to improve conversion rates, you should also work on shortening the time it takes to convert a lead. IMO, if your sales cycle is >3 months, it’s too long. Even if you’re selling to traditional/highly regulated/bureaucratic organizations. So how can you shorten your cycle? Avoid Time-based Trials 14-day trial? Congratulations, your sales …
How to shorten your Sales Cycle with Usage-based Pricing Read More »
First introduce to me by my sales mentor Mike Winterfield, former President at Traction on Demand and now Active Impact Investor. “People make a decision to change when they realize that the cost of staying the same exceeds the cost of changing” Mike Winterfield, Founder @ Active Impact Investments Some key points to bear in …
Improve your Persuasion in Sales by understanding the Decision Threshold Read More »
Paid Viral Sticky Comes from Eric Ries’s book – The Lean Startup. They’re not mutually exclusive and could work together to help a business grow. However, some will work better than others for certain types of products/services. This article will dive into what to focus on depending on your business offering(s). Paid The paid engine …
Times are tough, but some of what’s happening in the markets right now was clearly foreshadowed as a looming COVID aftermath. Inflation Triggered by COVID Delayed demand on one side: People spent less during lockdown and delayed purchases. Demand is bouncing back now with things opening back up again. Supply chain squeeze on the other …
2022: Inflation, Recession, and The Great Resignation: What does it mean for you? Read More »
In the view of transparency, below is an excerpt from an advisory email I sent this month: *snip snip* Finally coming up for air since this happened. UPDATES 📖Rectxt A Vancouver-based recruitment software company started by 2 seasoned recruiters. Candidates respond 60x faster and read 98% of via text vs. emails. They improve the candidate communication …
In the view of transparency, below is an excerpt from an advisory email I sent this month: Hmmm…short and sweet this month + you won’t hear from me in Mar & Apr as I’ll be busy with baby Geralt (yes, The Witcher), moving to a new apartment, and hosting my in-laws who are in town. …
In the view of transparency, below is an excerpt from an advisory email I sent this month: UPDATES 📖Launching the Startup Fuckup PodcastListen to the preview episode explaining what it’s about and the concept of Survivorship Bias On Spotify On Apple Or by searching Startup Fuckup wherever you get your podcasts. Upcoming Workshops: Feb 8: Tech Startup …
