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Reassessing your Goals with STOP: Stop, Think, Organize, Plan

The goals you set for your objectives are there to serve them. They’re the means, not the end; don’t overfocus on them.  Google’s Chief Decision Scientist, Cassie Kozyrkov, shares a great example of the perils of putting your goals before your objectives in her Advanced Manual of Self-Improvement (Definitely worth a read, as it discusses …

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Collecting Sales Metrics & Measuring the Right Things

“What gets measured gets managed.” – Peter Drucker, management consultant and author There are 2 main category of metrics that you should pay attention to in sales: 1. Customer Metrics Conversion rate, sales cycle, customer acquisition cost (CAC), lifetime value (LTV), churn etc. Clarity on these metrics helps you with further improving your messaging and …

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2023 year in review

Annual update: Not to brag (because there isn’t much to brag about), but for transparency and to share my lessons. Financials 2023 is year-4 for ClassyNarwhal Revenue: $57,035.83 Expenses: $14,332.03 Net Profit: $42,703.80 Not accounting for my CPP, EI, and Tax dues which will be filed in Mar 2023 (~$2,000-$5,000) Observations Accomplishments Tech Yukon Took …

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Advisory Email – Sep-Dec 2023

In the view of transparency, below is an excerpt from an advisory email I sent this month: Merry Holidays and a Happy New Year! It’s been a while! Here’s what I’ve been working on and some interesting resources for you. UPDATES 🎉Tech Yukon – I’ve been busy managing their:Canada Digital Adoption Program AccelerateIP Both of which are …

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Advisory Email – May-Aug 2023

In the view of transparency, below is an excerpt from an advisory email I sent this month: UPDATES 🎉Spent a month in Hanoi, Vietnam working with BizCare – a for-profit business accelerator that focuses on supporting female entrepreneurs and Social Impact Businesses (SIBs). I supported them with designing and launching one of the countries first female …

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Connect (How to be authentically likable and build trust)

Connection matters more than anything, including a great product. If someone doesn’t like or trust you, they’ll never buy whatever you have to offer. In building connections, even though we like to think we aren’t shallow, we are quick to judge others. First impressions do matter. We begin to form impressions in less than 7 …

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Observations and Lessons from Vietnam’s Blooming Economy and Business Support Ecosystem.

After spending a month in Vietnam with SwissEP, here are some observations and ideas for improving startup support. Indexed for quick reference: Government A communist regime has its benefits. My biggest observable benefit from this trip is that if the government decides to support or invest into a specific sector/cause, it will greatly flourish because …

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Interesting Innovations & Case Studies in SE Asia

I’m back from a 1-month mission with SwissEP in Vietnam. During this mission, I was matched with BizCare, a local for-profit accelerator which focuses on serving non-tech, SME, female founders, and social impact businesses. Together, we designed and launched one of Vietnam’s first female founder oriented mastermind groups. Here are some interesting observations and insights …

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Competitive Differentiation, Distinction, and Defensibility

Before I go into the different ideas for differentiation, understand that differentiation is overrated – there are many copy-paste businesses that can thrive as long as the founder/owner is capable of good execution. That said, in a crowded landscape of competition, especially more so if you’re a hyperlocal business and are serving a saturated market. …

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