chin@classynarwhal.com

How to NOT die on a lazy river float

Non-business post, but I’m sharing it in the event that the information below might help save someone’s life. I’ve been obsessed about river floating since I first went tubing down Coquitlam River in 2016. There’s something magical about a cool relaxing float with good music and a can of beer on a warm summer day. …

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Advisory Email – November 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 It’s been an inspiring month. I was Invited by TechYukon and Yukonstruct to design and co-facilitate Design Jam Local (DJL) 2020, a 24-hour virtual ideation challenge to spur collaboration and surface solutions that would benefit the …

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Design Jam Local – A Yukon Ideation Challenge

John Glynn-Morris and I had the privilege of co-facilitating this year’s Design Jam Local (DJL) organized by TechYukon and Yukonstruct. This post is a detailed breakdown of the event and includes a summary of the ideas that were pitched during the challenge. What is and Why Design Jam Local? DJL is an annual ideation challenge …

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Advisory Email – October 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 Webinars 4 sessions, 28 attendees, 256 views on social Average attendance rate (attendance/registrations) = 30%. Current audience size = 1507 subscribers (-25%), manually unsubscribed more, better to have an engaged list than a big inactive one. …

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Cancelling the #DoGoodBusiness Challenge

2-days prior to the scheduled start of the #DoGoodBusiness Challenge , I’ve made the difficult decision to call off the event. Why? We did not get enough registrations to ensure that the competition would be an amazing experience to all participants. Why did registrations fall short? Many possible reasons, hard to pin down if there …

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Advisory Email – September 2020

CN UPDATES 🎉 Webinars 5 sessions, 80 attendees, 519 views on social Average attendance rate (attendance/registrations) = 115%. Current audience size = 2004 subscribers (-20.1%) I did a flush of folks who were inactive on my list. Will be testing ad marketing next month (this will be a controversial experiment, consultants/service providers benefit from spending more effort …

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Advisory Email – August 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 Webinars Hosted 6 sessions. 43 attendees, 1024 views on social. Average attendance rate (attendance/registrations) = 46.2%. Moving to experiment with some pre-recorded webinars for my most popular sessions. Current audience size = 2004 subscribers (-2%). LESSONS 🎓 The usual …

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