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chin@classynarwhal.com

Cancelling the #DoGoodBusiness Challenge

2-days prior to the scheduled start of the #DoGoodBusiness Challenge , I’ve made the difficult decision to call off the event. Why? We did not get enough registrations to ensure that the competition would be an amazing experience to all participants. Why did registrations fall short? Many possible reasons, hard to pin down if there …

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Advisory Email – September 2020

CN UPDATES 🎉 Webinars 5 sessions, 80 attendees, 519 views on social Average attendance rate (attendance/registrations) = 115%. Current audience size = 2004 subscribers (-20.1%) I did a flush of folks who were inactive on my list. Will be testing ad marketing next month (this will be a controversial experiment, consultants/service providers benefit from spending more effort …

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Advisory Email – August 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 Webinars Hosted 6 sessions. 43 attendees, 1024 views on social. Average attendance rate (attendance/registrations) = 46.2%. Moving to experiment with some pre-recorded webinars for my most popular sessions. Current audience size = 2004 subscribers (-2%). LESSONS 🎓 The usual …

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Sales will solve all problems

Sales will solve all business problems. Really? Not sure if your startup idea is any good? Do pre-sales to validate demand (customer discovery). Can’t do everything on your own? Sell your culture (hiring). Not enough capital? Sell your vision (pitching) to investors. Competitors encroaching in? Sell your brand (marketing) and community. Not financially sustainable? Sell …

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Advisory Email – July 2020

In the view of transparency, below is an excerpt from an advisory email I sent this month: CN UPDATES 🎉 Webinars Hosted 3 sessions. 37 attendees, 584 views on social. Average attendance rate (attendance/registrations) = 46.25%. Current audience size = 2012 subscribers (-2%). LESSONS 🎓 People might be getting tired of online events. It’s getting harder to …

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