‘ve spent the last month experimenting with content types on LinkedIn and Facebook. Here’s what I’ve learned:
People don’t care for being educated on social media; instead, they want to
- Be entertained 😃 (even on LinkedIn).
- Listen to real stories, not bullet point tips (Gah! Ironic that this post is one?).
- Stay up-to-date on interesting recent news 🎉 about people (you) in their network (Share your WINs! Or Losses + Lessons!).
- Engage with contrarian opinions (Got an opinion against a commonly held belief? Show them why you think it’s wrong 😡 ! Or a fresh insight 💡 ?)
- See you for you (Share and expose your personal life too, don’t be a stuck-up professional).
- Timing wise: I’ve been limited to posting during 9-5; however, I noticed that most engagement (comments/likes) tends to come in outside of work hours. Probably a good idea to use a tool like Hootsuite to schedule posts if you’re only able to create content during 9-5.
Here are some examples of my popular posts on LinkedIn from this year (Unable to pull a list of popular posts on Facebook as FB Insights is only for business pages):
One thing that still needs more experimenting:
Do post that use more “you” language, writing about the reader, vs. post that use more “I” language, about the writer get more engagement?
Strangely, though copywriting best-practice recommends focusing on “you”, the audience, I’m finding that “I” posts seem to get more impressions + engagement.
e.g.
I learned…
I attended…
I recently…
Since they come across less as a pitch, and more as knowledge/news sharing.
No idea if those dumb hashtags even make a difference these days…
Anything I missed or got wrong? Here are some insights from folks who engaged on my social post on this topic:
