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Advisory Email – Jan 2023

In the view of transparency, below is an excerpt from an advisory email I sent this month: UPDATES 🎉Generational Dinners: Negotiating a raise/promotionInterested in exploring the potential for a promotion? Or perhaps you’re on the other side trying to better understand how to handle employees who raise the topic? Join a diverse group of both younger and …

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2022 year in review

Nothing like looking back on what you accomplished (and didn’t accomplish) in the past year to put your growth goals in perspective. Here’s my progress, both on the business, but also personal (because businesses are run by people after all). Not done as a form of bragging (because this pace of growth really isn’t much …

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Advisory Email – Oct 2022

In the view of transparency, below is an excerpt from an advisory email I sent this month: Starting with some humour this month: Source: https://www.facebook.com/AscronicasdewesleyJokes aside, it should be obvious, but remember – good business strategy shouldn’t only focus on maximizing profits or maintaining the best interest of executive leadership, at all cost. During volatile periods, …

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Advisory Email – Sep 2022

In the view of transparency, below is an excerpt from an advisory email I sent this month: UPDATES 📖TechYukon’s North of AI Program Startup Fuckup Podcast Other activities: —LESSONS 🎓 —GRATITUDE WALL 🤝 —FOR LAUGHS 🤣 Source: Unknown *Don’t blame the ignorant customer; instead, realize that people buy what they WANT, not what they NEED. The king wants a victory …

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Advisory Email – Jul 2022

In the view of transparency, below is an excerpt from an advisory email I sent this month: UPDATES 📖TechYukon’s North of AI Program We’re again actively looking for Yukon startups interested in exploring AI/ML and can provide support + funding. Reach out to learn more. Other activities: Looking for a job? Submit your details to Communitech’s Help List. …

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A non-manipulative framework for selling – C.A.R.E.

Having gone through professional sales training, I can attest to the greasy sensation that customers get. It’s true, sales reps are often taught to guide a conversation through certain checkpoints in order to methodologically escalate the interaction into a conversion. More and more companies are starting to realize that these short-term gains come with massive …

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Stop building linear funnels, your buyer’s journey isn’t a straight line.

Here are some examples of linear funnels: These type of funnels are only useful if you’re in a very well established space or selling a standardized product that hasn’t changed for a period of time because customers have already built up an expectation on the conversion flow/process and deviation from that expectation creates resistance. If …

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