Nothing like looking back on what you accomplished (and didn’t accomplish) in the past year to put your growth goals in perspective. Here’s my progress, both on the business, but also personal (because businesses are run by people after all). Not done as a form of bragging (because this pace of growth really isn’t much …
In the view of transparency, below is an excerpt from an advisory email I sent this month: Hope you’re revving to make the most out of 2023 just as I am 💪. UPDATES 📖Startup Fuckup Podcast*I’ve had a few people react strongly against the name of the podcast. The naming was intentional, not for the shock …
In the view of transparency, below is an excerpt from an advisory email I sent this month: Starting with some humour this month: Source: https://www.facebook.com/AscronicasdewesleyJokes aside, it should be obvious, but remember – good business strategy shouldn’t only focus on maximizing profits or maintaining the best interest of executive leadership, at all cost. During volatile periods, …
In the view of transparency, below is an excerpt from an advisory email I sent this month: UPDATES 📖TechYukon’s North of AI Program Startup Fuckup Podcast Other activities: —LESSONS 🎓 —GRATITUDE WALL 🤝 —FOR LAUGHS 🤣 Source: Unknown *Don’t blame the ignorant customer; instead, realize that people buy what they WANT, not what they NEED. The king wants a victory …
In the view of transparency, below is an excerpt from an advisory email I sent this month: UPDATES 📖TechYukon’s North of AI Program We’re again actively looking for Yukon startups interested in exploring AI/ML and can provide support + funding. Reach out to learn more. Other activities: Looking for a job? Submit your details to Communitech’s Help List. …
In the view of transparency, below is an excerpt from an advisory email I sent this month: Gosh it’s September already😲. Back to school = back to work, here’s a live webinar series to inspire you to take your business to the next level for the upcoming season. LIVE WEBINARS 📖*Multiple times + dates available, click …
Having gone through professional sales training, I can attest to the greasy sensation that customers get. It’s true, sales reps are often taught to guide a conversation through certain checkpoints in order to methodologically escalate the interaction into a conversion. More and more companies are starting to realize that these short-term gains come with massive …
A non-manipulative framework for selling – C.A.R.E. Read More »
Here are some examples of linear funnels: These type of funnels are only useful if you’re in a very well established space or selling a standardized product that hasn’t changed for a period of time because customers have already built up an expectation on the conversion flow/process and deviation from that expectation creates resistance. If …
Stop building linear funnels, your buyer’s journey isn’t a straight line. Read More »
Don’t just try to improve conversion rates, you should also work on shortening the time it takes to convert a lead. IMO, if your sales cycle is >3 months, it’s too long. Even if you’re selling to traditional/highly regulated/bureaucratic organizations. So how can you shorten your cycle? Avoid Time-based Trials 14-day trial? Congratulations, your sales …
How to shorten your Sales Cycle with Usage-based Pricing Read More »
First introduce to me by my sales mentor Mike Winterfield, former President at Traction on Demand and now Active Impact Investor. “People make a decision to change when they realize that the cost of staying the same exceeds the cost of changing” Mike Winterfield, Founder @ Active Impact Investments Some key points to bear in …
Improve your Persuasion in Sales by understanding the Decision Threshold Read More »
