Advisory Email – September 2020

CN UPDATES 🎉

Webinars

• 5 sessions, 80 attendees, 519 views on social
• Average attendance rate (attendance/registrations) = 115%.

Current audience size = 2004 subscribers (-20.1%) I did a flush of folks who were inactive on my list.

Will be testing ad marketing next month (this will be a controversial experiment, consultants/service providers benefit from spending more effort on sales instead of marketing; however, I’m keen on testing a different kind of funnel).

LESSONS 🎓

• What?! Over 100% attendance? This month I tested a combination of pre-recorded vs. live sessions.
  • Going by video views, pre-recorded is giving a great boost to the attendance rate. (Because people can now view any time instead of waiting till the scheduled date & possibly forgetting). 
  • Numbers may also be skewed (people re-watching the video or sharing it with others).

UPCOMING EVENTS & PROGRAMS 🕒
Sep 28 – How to create a Sales + Marketing Strategy for your startup (for Vancouver Startup Week 2020)
Oct 3 – #DoGoodBusiness Challenge
Oct 13 – Startup Sales Academy

WINS 🏆

1. Started a PT lecturing engagement with Tamwood College.
2. Completed my book on Purpose + Value Discovery (Title TBD).
3. Started mentoring for BCITSA & Cooperathon 2020.

GRATITUDE WALL 🤝

• Raphael Rocha & Tamwood for giving me the opportunity to facilitate the course on Startup Ideation & Innovation.
• Marcos Lee & OKTA Vancouver for having me speak on Business & Revenue Models to the World Federation of Overseas Korean Traders Association members in Vancouver.
• Leigh Sembaluk for assisting with book publishing workflow.
• For the #DoGoodBusiness Challenge:
  • Akshay Gupta from Art Proven & Berkay Secil from Lyft for offering to mentor.
  • Mario Christiner from Thrive for some great recommendations.
  • Worklife, GrowthGenius & Unbounce for offering some great perks.
  • Laura Barreca from BCITSA for your support in sharing with your students.
• Elie Moubarak for your interest in working with me to bring my services to Lebanon.

ASKS 🙏

1. #DoGoodBusiness Challenge is coming up in 2 weeks! If you know any innovators that would value the opportunity to work with some pilot customers and launch their solutions, do share it with them.
   • Extended the registration deadline to Oct 1st to adjust for Vancouver Startup Week.
   • Students are welcomed too, this will be a great opportunity to engage with real companies and build entrepreneurship & innovation skills.

Next: October 2020 Advisory Newsletter