Advisory Email – Oct 2022

In the view of transparency, below is an excerpt from an advisory email I sent this month:

Starting with some humour this month:

Source: https://www.facebook.com/Ascronicasdewesley
Jokes aside, it should be obvious, but remember – good business strategy shouldn’t only focus on maximizing profits or maintaining the best interest of executive leadership, at all cost.

During volatile periods, it’s more important than ever to align your entire team (from executives to front-line employees), with the needs and struggles of your customers. Less you’ll come out the other end with none left for you to service.

WORKSHOP 🏢
Come join executives from some of Vancouver’s fastest growing companies for a full-day, in-person session of networking + learning.

I’m partnering up with data and strategy expert, author of Bulletproof Decisions & The Data Mirage: Ruben Ugarte to help fast growing companies navigate the looming recession.

• Catered breakfast, lunch, and refreshments provided.
• Room capacity is limited to 20 so RSVP soon to save your spot.

UPDATES 📖
Startup Fuckup Podcast

• Ep. 2 features my conversation with Jimmy Yang on 1st-time founder fuckups. Click the image below to hear about our first startup experience, learn why you shouldn’t be afraid to share your ideas, our lessons on splitting equity and more.

• Ep. 1.5: 2X Fundraising. 2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.In this episode, I discuss:
  • What to consider before deciding to raise a round of investor capital.
  • Types of non-dilutive and dilutive funding available.
  • Deciding on valuation & dilution.
  • Fundraising process & timeline.
  • 7 traits of an ideal investor.
  • Finding & pitching to investors.

Other activities:

• Took on a new mentee under the BCITSA Entrepreneurship Mentor Program.

LESSONS 🎓

• 6 Tips to help you master email marketing (8 min video)
• Factors That Affect Your Conversion Rate [+ CRO Statistics] (15 min read)
• The Secret to Changing People’s Minds With Advertising (15 min read w/ video examples)

GRATITUDE WALL 🤝

• Jimmy Yang and Wilson Lee for sharing their time and lessons in their podcast interviews.
• Mario Christiner for the connection to Sam Anderson and the team at CarbonGraph.

BONUS RESOURCES 💰
Chance to win $100,000+ worth of prizes and exposure to top investors and media: Apply by Nov 10th for Boast Virtual Pitch Competition

Next: Nov-Dec 2022 Advisory Newsletter