In the view of transparency, below is an excerpt from an advisory email I sent this month:
UPDATES 🎉
Selling Ethically: The C.A.R.E. Methodology
Big thanks to everyone who has been engaging and spreading the word about the book so far!
1-month since putting it out there, it’s still not 100% complete and I’m still making revisions and minor additions. This lean approach to “publishing” is already looking very different from going straight to Kindle/paperback and by foregoing vanity metrics like being on the “Bestsellers” lists, I’m finding it a lot more engaging and fulfilling.
Thanks to Dung from SwissEP for putting the word out there😊 Ms. Ha’s glowing review really made my day!
What’s next?
- Still working on including a few more complimentary topics: Copywriting, Experience-based Marketing, Sales Negotiation, and more examples of manipulative tactics to avoid.
- Continue to improve the formatting for better readability and quick navigation.
- I’ve purchased the domain caremethodology.com and will begin setting up the website once editing and formatting of the book is completed. Unwilling lesson: verify your domain properly before you hit purchase as it’s often not refundable. I also accidentally bought “httpcaremethodology.com” for 5 years 😭.
- Our CDAP Program is oversubscribed and no longer accepting applications.
- Processing for the AccelerateIP Program is paused for the month of April but will resume in May.
- Starting IP consulting with a few Yukon companies through AccelerateIP.
- If Intellectual Property is a topic of interest, join me this Wednesday for a live webinar: Patents vs. Trade Secrets: What is the right IP Strategy for your Business?
Ecomdy TikTok Shop US
I’ve been supporting the Ecomdy team through SwissEP Vietnam’s Entrepreneur in Residence (EiR) Program. They’ve recently launched
- Ecombator: An accelerator program for Marketing Tech (MarTech) and Advertising Tech (AdTech) companies in Vietnam.
- TikTok Shop US: *Website still under revision* Is an operations and marketing specific training program designed to help sellers on TikTok accelerate sales in the US market.
The TIkTok Shop US program is in high demand and they’ve already received close to 40 applications and are in the process of screening down to the final 12 that they will accept and begin working with in late April.
GRATITUDE 🤝
- Toby is on spring break so I’ve been spending a lot more time with him. Grateful for all the public amenities that the city has to offer: Libraries, Community Centers, Pools, etc. that have help me keep him active and occupied so that I can get some work done in-between. It’s been challenging to be as productive as I would like with him around most of the first week and Geralt sick and stuck at home all of the second week (he’s all better now).
RESOURCES 🎓
- The Forum E-Series, a multi-day intensive program for self-identifying women, non-binary & trans-femme entrepreneurs leading both early- and intermediate-stage businesses, is now accepting registrations until May 2nd.
- Canada Post Tales of Triumph Small Business Contest is accepting submissions till April 30th. With over $500,000 in prizes to be won!
ASKS 🙏
- Still looking for more feedback/criticism on the book. It’s definitely not perfect. Feel free to provide suggestions or comment on it!
- Do continue to share it too! Full link: https://docs.google.com/document/d/1bylFgN45gW0aMU_Lw3CkyZgvWPlUFE8-AX497ym5Ai4/edit?usp=sharing
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