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Advisory Email – January 2021

In the view of transparency, below is an excerpt from an advisory email I sent this month:

UPDATES 🎉

Pricing Estimation Calculator (PEC)

  • Began development of our 4th pilot.

Email Audience Engagement

  • Current audience size = 1268 subscribers (-2%).
  • Average campaign open rate = 52.8%
  • Average click-through rate = 8.5%

Book

  • Thanks for your votes! This is the book cover design I settled on:

LESSONS 🎓

LIVE WEBINARS 🎥
In preparation for my book launch, I’ll be hosting a new series on purpose & value discovery.

CONTENT 🎬

Started doing daily 2-10 minute videos on different sales-related tips/strategies.

  • 12 videos created – YouTube playlist here.
  • People prefer short-form content (2758 views across LinkedIn, FB, YouTube). View count may be higher as FB is not showing views on some of them for some reason.
  • A lot better for SEO since each video can be tagged with more specific keywords.

GRATITUDE WALL 🤝

  • Leigh Sembaluk for publishing advice.
  • Pieterjan Schcouppe and Joost Renson from Plant-a-Flag for agreeing to a PEC pilot.
  • Ziad Sahid from Tech Yukon for having me facilitate another hackathon for youths in Whitehorse.
  • Tra My Pham from Spring for inviting me to facilitate a workshop on List Building & Prospecting for their Business Resilience Program. Register here.

ASKS 🙏

Next: February 2021 Advisory Newsletter

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