Advisory Email – Feb – Apr 2025

In the view of transparency, below is an excerpt from an advisory email I sent this month:

Here’s what I’ve been learning & busy with in the last 3 months:

LESSONS🎓

Eastern vs. Western Cultural Differences in Business & Sales

AI Applications in Sales – and is it ethical to use them?

UPDATES 🎉

Selling Ethically: The C.A.R.E. Methodology

  • Ads directing to lead magnets are yielding minimal results. The best list-building channel is still to run workshops/webinars.
  • YouTube channel is starting to gain some traction with more content.
    • Check out some of the videos to see HeyGen’s AI Avatars in action.
  • Listed my 3 free courses on Udemy.
    • 1,037 enrollments in the last 3 months (peak was in February), 837 minutes of content consumed, 83 active listeners.
    • Average completion rate is only 3.54%. Only 91 actually started after enrollment and 21 completed 100%.
    • Still on the fence on leveraging this channel, Udemy does not provide instructors with student emails and the massive enrollment vs. low completion suggests many bot accounts. 
  • Took on iilo Creative Alliance as a mentee through The Forum’s mentorship program.
  • Supporting Psych2Go (12.6M YT subscribers) with sponsorship outreach.

Tech Yukon
Flew up to Whitehorse, not once, but twice, for the Yukon Government’s Funders Meet & Greet and our AI & Data Series.

Closing up fiscal 2024-2025, here are some highlights:

  • 22 events hosted, including a Cybersecurity Series, a full-day IP Bootcamp, and an AI & Data Series. Check our blog for a summary of the events during our AI & Data Series 
  • Canada Digital Adoption Program (CDAP) has officially concluded. Over the past three years, this program has facilitated e-commerce enablement for small businesses across Yukon, including Carcross, Faro, Dawson City, Mayo, and Haines Junction. A total of 126 applications were processed, with 113 receiving e-commerce advisory services. Of these recipients, 91 were awarded micro-grants.
  • AccelerateIP is entering its final year. This year we hosted 6 IP-related workshops, supported 3 Yukon companies through IP Mentorship and 4 through Funding.

Personal

  • Geralt turned 3!
  • Started a social committee and hosted our first building-wide social gathering for my apartment complex.
  • Got back into skipping rope and started Rope Flow.

ASKS 🙏

  • I’m really getting into Rope Flow!
    • It’s a great low-impact exercise that’s good for shoulder, hip, and spine mobility.
    • Boosts coordination, proprioception, and body awareness.
    • Improves rotational strength and core engagement – key for racquet sports, golf, baseball, martial arts, etc.
    • Is a ton of fun and is a form of meditative movement.
    • And looks pretty badass.
  • Anyone in the Greater Vancouver Area who practices or is interested in learning? I’ll be organizing meetups and practice sessions for this in the near future 🙂

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