In the view of transparency, below is an excerpt from an advisory email I sent this month:
UPDATES 🎉
Pricing Estimation Calculator (PEC)
- 5 pilots confirmed.
- 3 completed.
- Here’s a video demo for the calculator that was built for my own business.
Webinars
- Done for the year!
- 4 sessions, 8 views
- Average attendance rate (views/registrations) = 17%.
- No plans to continue webinars for 2021 (yet) as I focus on developing PECs for different businesses.
- Online webinars have been underperforming in an increasingly saturated market.
- Moving towards creating bite-sized tutorial videos that can be promoted as evergreen content.
Email Audience Engagement
- Current audience size = 1294 subscribers (-14.6%).
- Manually scrubbed inactive subscribers again.
- Average campaign open rate = 52.7% (industry average = 15-25%)please vote on them here!
- Average click-through rate = 8.8% (industry average = 2.5%)
Book
- Done editing, on to formatting.
- Thanks for those who voted on the title/subtitle. Book cover designs are ready, please vote on them here!
LESSONS 🎓
GRATITUDE WALL 🤝
- Leigh Sembaluk for support with managing the book cover design challenge.
- Natasha Wainwright from Gingersnap Digital, Pieterjan Schcouppe from Plant-a-Flag, and Daniel Gogolin from Joda Creative for agreeing to PEC pilots.
- Natalya Chjen from Nordland Consulting for her quick and amazing work with building the PECs.
- Daniel Perrett and Tra My Pham for quick demos and feedback on the PEC.
- Tiffany Shen for holding me accountable to my goals.
ASKS 🙏
- Please vote on a design for my book cover 🙂
- Share the PEC demo with other business owners if you see value in it!