Advisory Email – Dec – Jan 2025

In the view of transparency, below is an excerpt from an advisory email I sent this month:

YIKES!

• I got hacked 😕. Turned into a lady from HK messaging guys in Malaysia to scam them.
  
• Fortunately, I caught it early (about 6 hours after). I first thought it was a phishing email and ignored it. By then, about 150 connection requests were sent and 5 conversations were ongoing. 
• Not sure how, the profile name and language was changed without first requesting a PIN (I have 2FAuth set up). None of my other accounts were compromised. However, I immediately changed all my passwords and did a factory reset on my laptop.
• Takeaway:
  • Verify the security of your accounts if you see emails like these.
  • Not sure if it’s phishing? DON’T click links from emails like these, go to the actual site to check if it’s been compromised.
  • View your recent activity/login attempts and ensure you’re logged out of all untrusted devices.

LESSONS🎓

• Ironically, because I intend to directly target sales professionals instead of selling through companies, my future experiments will be marketing-centric.
• Created a bunch of new lead magnets embedded at the end of select pages:
  • Grease-o-Meter quiz
  • Sales + Marketing Map Template
  • List Building Template 
  • Email Outreach Template 
  • Sales Call Script
  • Prospect Assessment Template
  • Copywriting Checklist
• Microsoft had a promo: Get $426 when you spend $214 on PPC Ads so I ran some campaigns pointing to those lead magnets.
  • Not a perfect test, but unimpressed with conversion. No leads captured so far.
    
  • Lots of bots clicking on Microsoft Ads?
  • Search engines (Bing/Google) aren’t the right channels to target people looking to learn?
  • Or perhaps my content needs more improvement?
• Testing FB Ads.
  • Mimicking the design of a similar highly engaging ad, I crafted copy that’s relevant to my programs. 
  • $21 spent, 564 likes, 7 comments.
  • No leads captured yet but engagement (and ROI) is far better than Microsoft Ads.
    
• With all these ads, website visits are up. Conversion is still meh.
  
  • Low engagement time suggests bots.
• YouTube channel set up.
  • Should be a better channel for targeting people looking to learn.
• Takeaway:
  • Discontinue search engine PPC Ads for now.
  • Continue to test Ad copy for social channels & YouTube.

UPDATES 🎉

Selling Ethically: The C.A.R.E. Methodology

1. All on-demand courses ready! 240+ lessons & over 10 hours of content.
   • Check out the free Sales Workflows Program for a sample.
2. Audiobook, Kindle e-book, and Paperback available in all countries served by Amazon.
3. Digital Playbook, hyperlinked for easy referencing.
4. Coming soon: Email drip of the book for those who prefer to consume bite-sized content.

Tech Yukon

• I’ll be in Whitehorse again from Feb 11-13th. Look for me at the Funder Meet & Greet organized by the Government of Yukon to learn about the grants and advisory support provided by Tech Yukon.
• I’ll also facilitate a presentation

GRATITUDE 🤝

All my immigrant friends here who make being a 1.25 generation immigrant in Canada during the holidays a little less lonely.

Big thanks to Salima Valji from Unleash Forward for sharing the webinar on LinkedIn profile optimization, I’ve gone and polished up my LI profile. Check it out for some elements work mimicking.